Earlier this week, Pinterest announced the launch of its new creator fund to help artists and designers create products and campaigns for the social network. It also announced plans to expand its offerings to more regions and to add new products and features to the platform.
Table of Contents:
- Idea pins
- Brand partnerships
- New products
- Expanding to more regions
- Idea pins
During the second annual Creators Festival last October, Pinterest announced it would invest $20 million into a program that rewards creators for their efforts. This program would focus on underrepresented creators and offer financial support, educational resources, and community building opportunities.
- Quick money scheme:
The Creator Fund is open to all US residents and launched in March of 2022. Creators can expect to earn between $100 and $1000 for Idea Pins.
- It is not a quick-money scheme, but it is a way to create quality content and gain followers.
- There are four weeks of training to learn how to create Idea Pins and engage with trends.
- Creators will also receive one-on-one support and financial training.
- Pinterest creator fund will also provide access to equipment, tools, and community building opportunities to help them thrive on the platform.
- New trends strategies:
There are also five virtual educational sessions each week for participating creators. Pinterest creator fund says these sessions will focus on new trends, strategies, and opportunities to grow your audience.
- During these sessions, creators will learn about how to use Pinterest creator fund trends, how to create and optimize Idea Pins, and how to find and engage with brands.
- Pinterest creator fund is also introducing a new feature that enables users to embed links and shoppable tags into their Idea Pins. It’s still in testing mode, though.
- There are also several social media platforms that have been tweaking their creator payment programs.
- Several are adding link features, while others are closing their affiliate hubs. It’s a good idea to be creative and think about how you can repurpose your content.
- Business account:
To be eligible for the program, you’ll need to have a business account and over 250 followers. You’ll also need to sign a creator agreement. You’ll receive a one-time bonus.
- Pinterest creator fund says you’ll be able to earn up to $25,000 in cash.
- You’ll also have the option to earn ad credits and commissions.
- The amount depends on the reward goal you meet.
- You’ll also be required to follow a few rules, such as following other creators and engaging with your followers.
It’s important to remember that you’ll need to be consistent and creative to see success on Pinterest.
- Brand partnerships
During the next four years, the Pinterest Creator Fund will focus on food, wellness, and fashion/beauty. The creator fund will provide creators with cash grants, educational support, and equipment. It will also give the recipients access to creator-focused conferences.
- program in other countries:
The Pinterest Creator Fund will help underrepresented creators find success on the platform. Each round will focus on a new content category.
- During the next two years, Pinterest creator fund will focus on launching a new round of the program. Pinterest creator fund has surveyed 1,000 Pinners in the US, Canada, and Germany. Pinterest plans to expand the program in other countries in the future.
- During the first round, Pinterest creator fund selected six creators to receive a $25,000 cash grant and equipment.
- In addition, each creator received ad credits and access to a series of conferences.
- After the creators complete the program, Pinterest creator fund will provide them with opportunities for brand partnerships.
- Programming department:
- Pinterest creator fund recently hired Nadine Zylstra, former head of YouTube Originals, to lead its original programming department. Pinterest creator fund will also collaborate with /dev/color, a global career accelerator for Black executives and technologists. The partnership will focus on recruiting Black technologists.
- In addition to launching the Creator Fund, Pinterest creator fund has also rolled out several new monetization features.
- For example, Pinterest creator fund recently rolled out idea ads, which are multi-page presentations with shoppable tags.
- These ideas ads will be shown in users’ feeds via interest targeting tools. The ad will include a “Promoted by” label under the creator’s name.
- Lifestyle content platform:
- Pinterest creator fund also announced a new strategic partnership with lifestyle content platform Tastemade. The partnership will provide Tastemade with access to Pinterest’s data and audience, as well as live-stream programming and scripted shows.
- In addition, Pinterest creator fund and Tastemade will work together on in-person events across the globe.
- Pinterest creator fund also announced a partnership with WooCommerce, which will enable the conversion of product catalogs into Shoppable Pins.
- Pinterest creator fund will provide the support of experts in the field, as well as a new shopping tool.
In addition to the Pinterest Creator Fund, Pinterest has also launched a new in-product monetization program for creators. Unlike Meta and TikTok, the Creators Rewards program provides income-generating opportunities to creators.
- New products
Originally launched in the US last year, the Creator Fund is a program designed to help underrepresented creators thrive on Pinterest. It provides financial support, educational resources, and equipment stipends for creators in a number of content categories.
- Content categories:
Pinterest Creator Fund is now expanding internationally, including to the UK and Brazil. Creators from these countries can apply for the Fund until June 19th.
- Pinterest is working with creators across categories, including fashion, beauty, food, and wellness. As part of the program, creators will receive training, educational resources, equipment stipends, and connections to sponsors. They will also be eligible to apply for four tiers of funding.
- Financial support:
- In addition to providing financial support, the program also teaches creators best practices for long-term success. Creators will learn about trends, how to use Pinterest to increase their follower counts, and how to optimize their content for greater visibility. They will also receive training and ad credits. They will also be given access to creator-focused conferences, which will give them a sneak peek of upcoming platform features.
- Virtual educational sessions:
- As part of the program, creators will attend five virtual educational sessions. They will also be expected to attend weekly office hours. In addition to these sessions, creators will be asked to sign an agreement committing to follow Pinterest’s best practices. They will also be required to have at least 1,000 followers on the platform.
- LGBTQIA+ creators:
- The program is open to creators who are underrepresented, including LGBTQIA+ creators, people with disabilities, and members of historically marginalized communities. Creators will receive a financial grant of $25,000 and receive an equipment stipend. They will also receive a one-time bonus for August and September.
- Pinterest plans:
- Pinterest plans to expand the Fund to other markets in the second half of the year. Creators who are interested can apply via the Creator Hub, or by creating a Google doc. Pinterest is open to applicants from underrepresented communities, and hopes to expand its creator base in the coming years.
In addition to expanding the Fund, Pinterest plans to introduce new features to keep users posting. For instance, the Profiles tab will be added to the app, highlighting creators who are relevant to specific topics. And the company recently announced a partnership with eCommerce platform WooCommerce.
- Expanding to more regions
Originally launched in April 2017, the Pinterest creator fund was created to help creators build their brand, expand their exposure and engage their audiences. The program provides ad credits, cash grants, equipment stipends and access to conferences that are creator-focused.
In addition to the fund, Pinterest is also expanding its creator program to include other regions. The company is planning to expand its reach to other regions during the second half of 2022.
- The fund will help underrepresented fashion and beauty creators:
In November, Pinterest invested $1.2 million in its Creator Fund. The fund will help underrepresented fashion and beauty creators. Successful applicants will receive $25,000 in cash grants, equipment stipends, and ad credits. This investment feeds into the company’s goal of building an inclusive platform that reflects a variety of demographics.
- live-stream programming and new scripted shows:
In addition to the fund, Pinterest has expanded its creator programs to offer more resources for creators. Pinterest is working with creators across categories, including food, fashion and beauty, lifestyle, and home. It recently announced a new strategic partnership with lifestyle content platform Tastemade. They will work together on live-stream programming and new scripted shows. Pinterest is also adding a “Profiles” tab that will feature top creators for each subject.
- Pinterest has also hired Nichole Barnes Marshall as global head of inclusion and diversity.
- Nichole was the chief diversity officer at Bath & Body Works and will lead the I&D strategy.
- She will integrate diversity and inclusion programs into the company’s business practices and lead Pinterest’s inclusion efforts worldwide.
- Pinterest recently launched a ‘Lite’ version of the app for developing markets.
- This will give them access to the platform but doesn’t have all of the features available to US users.
- Pinterest also recently surveyed 1,000 Pinners in the UK, France, Japan, and Germany.
- It also has a hair pattern search tool available in more regions.
- It has worked with regional creators, including Chileans.
The Creator Fund is part of Pinterest’s bigger ‘Creator Economic System’ focus. Pinterest has been working on initiatives to increase user growth, including a trend analysis tool and a new video editing tool. Pinterest’s executive team has also worked on shoppable catalogs for eCommerce sites.
Earlier this year, Pinterest launched a new initiative called the Creator Fund. This program focuses on supporting creators from underrepresented communities. Pinterest has made an initial investment of $500,000 in this program.
The Creator Fund is currently available to US-based creators. However, Pinterest hopes to expand the program in the near future.